Beyond its strong social commitment, Wooly Rouge is committed to a responsible production process.

Wool, a material with a thousand-year history, has always been a companion to humankind. Neglected for decades in favor of synthetic fibers, wool remains a material with a thousand qualities, and more modern than ever. Wool is at the heart of our ethical and creative approach.

Wool is a strong fiber that's easy to care for and perfect for everyday wear . It's also durable: its fibers last far longer than other textile materials. Therefore, a Wooly Rouge garment is not only timeless in style but also long-lasting in its construction.

Wool is a renewable natural fiber. In fact, over 70% of wool comes from the annual shearing of sheep! At the end of its life cycle, it is 100% biodegradable within a few years.

Wool is also recyclable. That's why Wooly Rouge created the "Zero waste" line, all of whose pieces are exclusively knitted from end-of-stock wool, end-of-production wool, or sweaters unraveled to be recycled into new models.